Been thinking about how best to survive in the competitive business environment today. Mirroring has become an acceptable business practice. You'll find four stalls on the same stretch selling the exact products. The famous question when people discuss ideas is 'umeskia bizna gani ina pesa?' . ' which is the most profitable business today?'. People are not driven by unique interest but by the ability to make a quick buck. Kenya is the ranked 4th on the number of millionaires made in the recent couple of years. We all know that most of these are tender-preneuers, who have made the most out of devolution. Yet, every other new business wants to hit the millions in months. Unrealistic!
Information is the driving force behind the boom of many start-ups. Today you can reach millions of people through social media sponsoring. This may cost you as low as $100 per month. You don't have to run an add for Ksh 50,000 on mainstream media as was tradition. These are exciting times. That's why you find a business opened just weeks ago vigorously advertising on Facebook. This is like building your upper body and neglecting the legs. You will be absurdly unstable. Businesses ignore book-keeping, acquiring skilled personnel or personalized skills, setting up distribution lines, having a centralized location, having business networks, creating a website, a business plan and thinking out of the box.
This is jumping the gun. You don't Want to be labelled 'briefcase company'. So do it right. When I visit a shop and find they don't have items I need, I don't go back. When I find them overwhelmed to a point that they cannot serve me, I opt for more specialized service. Inefficiency of any kind is an automatic 'exit' sign. That is just my personal purchasing behaviour. I believe it holds for many a consumer today. Loyalty is not prioritized. So why don't you think of the stuff you'd like to be done to you, then implement them in your business. Systems will outlast frenzy, any day.
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